People for the Liberation of Animals is an organisation dedicated to the safety of the furry kind. In 2012, its members protested outside a prestigious Sandton retailer with banners echoing anti-fur statements and a symbolic fur coat painted red. Later, a model painted in the guise of an animal whose fur was removed posed outside the store. (Video courtesy of FurFree SA) The views expressed in the video are in no way representative of the views of HowzitMSN, Microsoft, or its affiliates.